French ads

Tried to get Bartók going on YouTube and found myself strangely entranced by the preliminary advertisement, though I loathe ads and almost always skip them. But this one was special and I kept it going without clicking “skip.”

About 20 seconds in, the actors started speaking, and I realized it was a French ad; YouTube ads must be localized.

And damn, the French do advertising so well, just as they do design so well. The aesthetic quality of these ads is remarkable.