trying to figure out LeBron

Bill Simmons with ANOTHER INSIGHTFUL COLUMN ON LEBRON, but if you don’t want to read a long sports article, do watch LEBRON’S NEW NIKE COMMERCIAL, to which Simmons refers. That really is a slick piece of advertising work that cuts right to the core of the LeBron situation right now.

He’s far too nice a guy to be hated for long, and once Miami gets in gear, people will start remembering that he has Jordanesque talent and is a much better physical specimen than Jordan (though he lacks Jordan’s killer instinct, just like everyone else who has ever played: that’s what made Jordan special, the “no way Chicago is losing this game” power that he had to an almost supernatural degree; I will never stop shaking my head with awe and reverence for Jordan as an athlete).

I’ve watched that commercial about 4 or 5 times. He’s really got something, that LeBron James.