the Bogost/Bryant McLuhan Alliance

And also, Ian and Levi are continuing to plot their co-authored BOOK ON MCLUHAN.

I’ll be doing one of my own, as I’ve been planning for about 17 years but hadn’t gotten around to so far. The occasion for being spurred into action is the approaching McLuhan Centennial in 2011. This is a very important author who goes through waves of assimilation, but none of them ever seem to sink in quite deeply enough. One of these days, he’s going to be as crucial a reference for a whole generation of philosophy as Saussure once was, and now’s as good a time as any.